Bad spending habits is often the underlying cause that prevents most people from becoming
financially free. However, the good news is: you can prevent this.
In my observations, shopping can be a very emotional experience. Retail therapy! Because women, in
particular, are more prone to relate emotionally to life's experiences, they need to learn how to
manage the emotional attachment to buying and having new things. These items tend to be smaller,
more dispensable objects such as clothing, ornaments or nurturing items (sweet smelling candles,
toiletries, etc). Usually my female clients were more inclined to overspend in the discretionary
and variable costs categories of their money planner.
Men, who are more inclined to judge their worth by the value of their cars, motor bikes and other
larger items, tend to be overspent in the fixed costs category, due to the loans and debt required
to purchase them.
We all love new things, however we need to find other more constructive ways to give ourself
something new. Our parent's generation tended to spend less and made more things. Be
resourceful!
The best thing you can give yourself is to identify your negative spending habits. Abuse of credit
cards? Emotional dependency on shopping? You want everything - NOW! Unfortunately, the only thing
you can do now is to identify these problems and work with them. Gary Zukav, author of The Seat of
Your Soul, says that the bottom line to emotional dependencies and the inability to resist
temptation is a lack of self-worth. He says temptation is like a magnet that brings negative things
to the surface so that you can do something about them, and therefore an invitation to get to know
yourself better. If you are a shop-a-holic there maybe a deeper need you are trying to fulfil. You
will be far better off spending your money on books or courses devoted to developing your
self-worth than constantly surrendering to retail-therapy.
What negative pattern is causing you to lose ground? Are you too impetuous? Do you keep borrowing
too much money and getting into too much debt? Have you no savings or investments to cushion the
fall? Do you waste your money on too many extravagant purchases that you don't need? Managing this
stage is about building strong foundations. Wasting your money on gambling or lotteries in the
anticipation of that big windfall is like trying to put a roof on your house before the foundations
are well and truly built.
My advice to my clients is always: Economise. Economise. Economise. You will probably get sick and
tired of reading it, but trust me: the ability to economise at the right time and spend at the
appropriate time is the key to wealth management and success. Good businesses know this. No-one
ever became rich by spending all of their money. Yes, you may argue, some have become rich by
windfall, legacy or speculation. But what percentage of people have achieved this and what
percentage of those have kept the money in the long run? The percentage is too low and the odds are
definitely against you.
The trick to economising is actually quite simple. Before you part with your money, always ask, "Do
I really need this?", "Will I end up wasting this?", "Is this an extravagance I can easily live
without?" If you develop a little voice in your head every time you go shopping that asks you these
three simple questions, and you listen to and obey the answers, you will automatically start to
economise.
Economising is not living frugally. It is not about being miserly and not sharing your money. It is
not about penny pinching and living without the things you really need. Economising is simply about
not wasting your money, not being extravagant and not buying things you cannot
afford.
Ann Marosy
Ann Marosy is an accountant, consultant, and motivational speaker. She was formally the Financial
Controller of an Aust subsidiary of the Fortune 500 Company, Jardine Matheson; Finalist of SA
Executive Woman of the Year and is the author of 'The Money Program: How to Manage the 6 Stages of
Wealth' and 'Money Rules: The 7 Simple Rules of Money Management'.
